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Google Analytics Step One: Begin Tracking

After my post yesterday which reported a few stats for this blog from Google Analytics, I realized that a few of my dear readers might enjoy having the same knowledge about your blogs.

And I realized that some of you might be intimidated to use Google Analytics. However, I really think that Google Analytics is simple enough: It has a lot of power and offers complex data, but it is very user-friendly and intuitive. I think you’ll like it if you give it a try, so I’ll lead you through it. This is the first of at least three posts that will get your blog set up with Google Analytics.

As Julie Andrews sings in one of my all-time favorite movies, “Let’s start at the very beginning, a very good place to start!” Here are the steps to setting up a Google Analytics account on a Blogger blog. (Because Google Analytics uses JavaScript, you cannot use it to track visits to a MySpace account blog or page, as the MySpace admin frown upon tracking for some strange reason. You can also use the Google Analytics tracking code in any regular HTML web page.)

  1. Visit http://www.google.com/analytics and register using your Google account.
  2. Click “Add Website Profile” at the bottom left of the page. NOTE: You can always add more sites to this account later by clicking this button and following this process again! I use one Google account to track four different sites.
  3. Enter the URL of your blog and your time zone, then click “Continue.”
  4. On the next page, click on “New Tracking Code” and copy the code that appears in the text box.
  5. In another window, go to your Blogger account and click on the “Layout” tab at the top.
  6. In the skeleton view of your blog, click on “Add a new page element,” which will give you pop-up window.
  7. In the pop-up window, right column, select the fourth option down from the top, “HTML/JavaScript.”
  8. Paste the code you copied from Google Analytics.
  9. In the title field, you can write something like “Thanks for Visiting!” or you can just leave it blank. No one will be able to see that you have tracking installed just by looking at the web page if you leave it blank.

That’s it! Not too hard, now was it? You will have to wait until tomorrow before seeing any results, as Google Analytics does not show any data for the current day. Tomorrow, you can log in and see if you had any hits.

Any questions? Is there a part of this set of instructions that doesn’t jive with what you see on your screen? Leave a comment so we can fix the problem publicly, in case other have the same issues.

Related Posts
Google Analytics Step Two: Don’t Track Yourself!
Google Analytics Step Three: Get Your Stats By Email
Google Analytics Step Four: Loose Ends
Linden’s Pensieve Top 10s


6 thoughts on “Google Analytics Step One: Begin Tracking

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  4. ww

    25 Feb on 2008 at 2:24

    I think your posts on the topic are quite thorough… I’m just the type of user who’s not afraid to jump in and try something and figure out what stuff does by clicking it. I’m sure other people will be grateful for your clear explanations.

  5. Linden

    22 Feb on 2008 at 7:27

    @ww: How funny! Hopefully I’ll be covering some new areas that aren’t out there already…

  6. ww

    21 Feb on 2008 at 18:48

    Ha ha! You know me too well… I already added it to my blog as well as the website I work for…

    I found this website which explained how to do it well enough for me:
    http://andywibbels.com/post/1389