If you’re a stats person* like me, you’ll love these tools, which help you find out who unfollowed you, who is or isn’t following you (more targeted), and track favorites.
This is a free service with a $4.99 Pro version that tells you who you’re following that doesn’t follow you back, who is following you but you do not follow, and it let’s you follow/unfollow from within the service (Pro). After playing around with Who.Unfollowed.Me Lite, I was impressed enough to pay the 5 bucks to support the developer and get some extra features. You should try this service out if you suddenly suspect that someone you thought would follow you through thick and thin might have stopped following you. If you want to maintain a good following/follower ratio**, then you’ve gotta try this, and then you’ll probably want to spring for the Pro account.
The only big difference between DoesFollow and Who.Unfollowed.Me is that DoesFollow will check if one specific person is following another specific person or not. You can use this to check if someone is following you without wading through their following list, or you can check to see if your niece is following Justin Bieber.
This site has a nice short cut. You can type doesfollow.com/user1/user2 into the navigation bar and load the result without loading the page first. You’ll want to make sure you fill in the blanks this way to see who is following who: “Does USER1 follow USER2?” I got the order wrong the first time I used it, but there is a “swap” option to see the reverse relationship with a single click.
What tools do you use to make the most of your Twitter? Share them in the comments.
* By “stats person,” I mean that I enjoy knowing things about stuff. I don’t know much about standard deviation or… or… well, “standard deviation” is the only Stats phrase I know, so I think that makes my point clear.
** Following lots of people without having many of them follow you back looks spammy, and it might also make Twitter think you’re gaming the system. As to the perfect ratio? You should have more followers than people you are following, ideally. Here are two good article on the Twitter Golden Ratio and a great, simple explanation of this concept.