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Twitter Q&A: Hashtags

Edit: Check out the end of the post for an update regarding a third-part application that makes dealing with hashtags much easier.

Ever since Sarah (@sarahjoaustin) and I (@xgravity23) published our series on the True Beginner’s Guide to Twitter and the corresponding free eBook, I have been getting questions about Twitter. Some are easily answered in a tweet or quick email, but this one from @lorraR I thought deserved to be a blog post. If you have any questions about Twitter, feel free to DM me or send me an email at lam(at)lindenamueller(dot)com!

Question: How do I create a hashtag?

Well, technically, all you have to do is tweet it to create it. I usually do a Twitter search before initial use of a hashtag I plan to use over and over (like #09creowksp) to make sure no one else is using it.

You can also check Hashtags.org or Tagal.us. I have found Hashtags.org fairly unusable, though, up until the latest redesign. For now, though, I check Tagal.us first, then Hashtags.

You have to create an account before you can start defining hashtags on the Tagal.us site. Once you’ve set up your account, you can see if your desired tag is in use and define it or add your own definition (remember, words often have more than one definition–think “table” which can be a noun or a verb) or comment on a tag.

One drawback to Tagal.us and Hashtags.org: that information isn’t accessible to Twitter users who aren’t using those sites. For this reason alone, Sarah and I came up with the #define hashtag.

Recommended: define new hashtags

Recommended: define new hashtags

The first time you tweet with your new hashtag should be a tweet that begins with “#newHashtag #define”–even if you’ve defined your tweet elsewhere–so that if a user uses Twitter search to see if a hashtag is in use, they will still find a definition. (Hopefully. See below.) That way, they’ll know if that tag is the one they want, and you won’t run the risk of have your tag used for some unrelated event, idea, or purpose.

Interesting fact: Tagal.us can also be useful for other sites, like Flickr and YouTube. See their About page for more info.

Twitter’s Much Touted Search is Broken?

I wrote the bulk of this post almost a month ago, and I let it fester because I could not explain why Twitter search and Hashtags.org can’t find my 20 some-odd posts from the 2009 8th Creolistics Workshop, which I taged with #09creowksp (here’s the tweet where I used #define to tell others what I that new hashtag would be referring to). You  Ican find it at Tagal.us, but only because I defined it myself–it actually show any Twitter results, though (no surprise). I just went back through all my tweets and tagged the #09creowksp ones at Diigo so there is hard proof that they do indeed exist, despite what Twitter search says.

Just today I stumbled across Louis Gray complaining that Twitter’s much-touted real-time search is broken, and I felt relieved. I wasn’t crazy, but I have found yet another very broken part of Twitter, one that they are proud of, one that is at least part of the attraction from potential buyers like Google and others (including Microsoft, Facebook, and Apple). Why doesn’t it work as far (not-so-far??) back as April? I like Twitter, obviously, but this is, in my book, more serious than the recent @ reply debacle.

Update: WTHashtag

Thanks to Mike at WTHashtag (see comments below), I can tell you about another service that makes defining and searching hashtags from within Twitter. They offer many services similar to Tagal.us, but offer some sweet stuff on top, including a live-stream of top hashtags, a chart of who is using a hashtag most frequently, and a bot on Twitter, @wthashtag, who you can DM to find the definition of a hashtag (if it has been defined in their system).

They automatically track top trending hastags, so if you are creating your own, be sure to log in and define it before using it so that the system will track it for you (regardless of whether or not Twitter’s search will remember it!).

Trying to Figure out Twitter? Try Our Free eBook!

a-true-beginners-guide-to-getting-the-most-out-of-twitter-300If you are new to Twitter, you might be overwhelmed with all of the ins and outs of this popular service. If you have time, you should check out the blog series that Sarah (@SarahJAustin) and I (@xgravity23) wrote several weeks ago. The four posts break down Twitter into manageable bird bites: Twitter basics; making the most of Twitter’s advanced features; how to get the most out of Twitter on the web, at your desk, on the go; and our favorite tools and resources.

Maybe you have time to read all four posts (or already have!). Or maybe you want to get all of this great Twitter info in one place. Well, have I got a surprise for you!

Today, we are releasing an eBook, “A True Beginner’s Guide to Getting the Most Out of Twitter” (PDF), which puts all of the great guides, links, and resources in one nifty PDF file for you take with you offline and share with others as much as you’d like. Sarah and I have had so much fun putting it together, with the expert and gracious design work of Sarah’s husband Chris, so we hope you enjoy it as much as we have!

If you want to link to it on your blog, all we ask is that link to our blogs or Twitter profiles. Enjoy, and let us know if you have any question at all.

True Beginner’s Twitter Guide: Advanced Twitter Functions

Today’s post, the second of four, is a collaborative effort by Sarah (@sarahjoaustin) and me (@xgravity23). Yesterday, you learned the basic functions of Twitter and in this post, you’ll learn advanced Twitter functions. In the next two posts, you’ll learn how to use Twitter on the web, at your desk, and on the go; and get our recommended Twitter tools and resources.

Once you’ve been on Twitter for a day or two and you’ve nailed down the basic Twitter functions, you can move on to the advanced functions. “Advanced” is a little misleading because these functions are easy peasy; however, they are a little less essential than the very basics.

Retweets

A “retweet” (RT) is just like clicking “forward” in your email: When you come across an interesting tweet that you think your followers should read, copy the tweet, paste it into a new tweet, then add RT @[username] to the beginning of the tweet, like this.

Retweet

Retweet

If you have room, you can add a comment between RT and the @[username] part of the tweet (just like in the image above), but because of the 140-character limitation, this is not always possible.

Most Twitter applications now include a RT button that fills in everything for you so that all you have to do is click retweet and submit. This makes it super easy to forward those tweets that catch your eye.

Some people think that retweeting is spammy because it is completely unoriginal content. You might consider instead sharing why you like the tweet or link and using “(via @[username]) at the end to give credit to the original author instead. Don’t worry too much, though; Retweeting seems to be the standard in the Twitterverse right now, so don’t retweet too often, weigh the two options, and go with which ever method suits you best.

Hashtags

If you’ve been observing the Twitterverse for any length of time, you might have noticed tweets containing the number symbol and a word, something like this:

Plain ol' hashtag

Plain ol' hashtag

Many websites use these so-called “hashtags” to track what is “trending” (popular) on Twitter at the moment. Even though that example tweet doesn’t mention Lost at all, it is about the show and should be counted if you want to know what people are talking about on Twitter right now. In this way, hashtags are something like an email subject line: They tell your readers (and anyone analyzing tweets) what you are talking about in your tweet. They can be at the end of a tweet, like above, or embedded into the tweet.

A hashtag embedded into the tweet

A hashtag embedded into the tweet

No matter whether you embed your hashtag or put it at the end of the tweet, it will show up in a Twitter search or trending report. Hashtags.org and Tagal.us are two websites that track the use of hashtags on Twitter and are useful resources if you’re looking to use a hashtag but aren’t sure if it’s in use or how it’s being used. Tagal.us also allows you to define hashtags.

Recommended: define new hashtags

Recommended: define new hashtags

One final note on hashtags: We recommend that the first time a hashtag is used, it should be defined with the hashtag #define. A tweet that defines each hashtag will help future users understand when the hashtag should be used. While Tagal.us lets you define hashtags, those definitions are not accessible through Twitter Search. If you use a #define hashtag, users searching tweets will find your definition. First define your hashtag in a tweet, then add your tag and definition to Tagal.us for maximum impact.

Shortened URLs

Many interesting applications have sprouted because of Twitter, and URL shorteners are one of them because URLs are long and hog all of your limited characters before you’re able to explain why you’re sharing a particular link. URL shorteners take an original URL, smash it down to 15 or so characters, and provide a new URL. If you are using the Twitter.com site to post your sites, you will need to either install a bookmarklet, like the ones offered by Snipr or TinyURL, or visit their websites to shorten your URL. Most third-party apps include a URL shortener within their interfaces or a bookmarklet for your browser to make URL shortening easier.

Snipr.com

Snipr.com

Twitter Search

Twitter has a built-in search that searches all tweets in the public timeline. At search.twitter.com, you can do a simple search if you’re looking for a simple keyword, but if you want to narrow that search to a location, person, date, or many other limiters, use the advanced search tool. Once you have the results that you like, you can subscribe to those results via RSS to receive future updates that meet the same criteria.

Automatically-tweeted Blog Posts

One reason many people start tweeting is to advertise their blogs to a new readership. You can shorten your URL (see above) and type in your post title manually, or you can take advantage of the many services that will access your RSS feed, package your post title and a short summary (if you so choose), and tweet your blog posts on your behalf automatically. Twitterfeed is probably the most popular site offering this service, but HootSuite does this too.

HootSuite tweets your RSS feeds

HootSuite tweets your RSS feeds

One word of warning: Some people might consider this spamming if you only send out tweets that promote your blog or website. Twitter does not exist primarily as an advertising medium but for community building, and as such, if you use it for only advertising, you will not win favor from the very people you are trying to attract to your brand. Besides, building community is the way to build success on the Internet.

That’s all for today. If you missed it, be sure to check out the first post in the series on basic Twitter functions. Tomorrow, Sarah will share how to tweet on the web, at your desk, and on the go; and on Thursday in the final post of the series, we’ll share our recommended Twitter tools and resources.

True Beginner’s Guide to Twitter: The Collaborative Project is Published

After one particularly fruitful Google Talk conversation with Lorraine, who was getting ready to start promoting her local AIGA chapter on Twitter (@AIGAKC) but who had no idea how to use Twitter and even less time to play around with it, I realized that there is no really good beginner’s guide to using Twitter (Lorraine now tweets at @LorraR).  Sarah (@SarahJoAustin), who is the web development guru at her church, LifePoint in Ozark, Missouri, and who has recently discovered the vast applications of Twitter in the church, also knew that she would need to find or create a useful, easy-to-swallow beginner’s guide to share with her church body.

Sarah and I (@xgravity23) turn into complete tech nerd heads when we get together (physically or over the Internet),  so naturally we tossed this idea around. And it became bigger and bigger each time we discussed it in 140-character messages. We started a shared Google Doc and just poured all of our ideas into it. We even gave our project a code name, Hawk, so we could more easily discuss it within Twitter’s limits. And If you’d like all of our guides and tips in one place, download (and share!) our free eBook (huge thanks to Chris/@typografika!)

Today, this very fun collaborative project has come to fruition. We’ve broken it into four sections, which will be posted on both Sarah‘s and my blog. Here’s a preview of what is to come in the series.

We hope you enjoy learning about how to use Twitter, and even if you’ve already been using Twitter for a while, that you will pick up a few tricks along the way!